Small Business

Structure Your Investor-Ready Pitch Deck

Structure Your Investor-Ready Pitch Deck

It could be the first time you own a business, or that you’ve sold 3 companies and looking to add a new one to the series. It doesn’t matter! Presuming you already have the right idea that’s worth your fund request, one more thing (only one) actually matters: What story does your investor pitch deck tell!

Since the faster you nail a fund raising round the faster you can get back to growing your business, we will walk you through the secret formula to structure a winning deck – from the very first slide and till you say “Thank You”.

Is it your seed round? Is it the 3rd round? It’s all the same at this point.

There are 6 basics to any investor pitch deck, each of which you should be able to support with figures, data, insights to raise the potential investor’s confidence in your idea and in YOU.

VISION: What do you want to do? How do you want to do it?

IDEA: What’s their problem? What’s your solution?

MARKET: How does the market fit your opportunity? Why will your idea succeed?

PRODUCT: What’s the business model that will generate all the revenue?

TRACTION: What have you done so far?

TEAM: Who will make those promises come to life?

Preferably, you will cover the 6 basics in no more than 10 slides. And remember, you are not using this pitch deck to throw it all in there, this is only to grab the attention until it’s time for more details.

Your first slides are the makers or breakers of the whole deal. It’s the first impression investors will get about you and your business idea.

That’s why you need to start with a slide explaining what you want to do and how — in JUST ONE intriguing one-liner that is both catchy and descriptive, and most importantly “memorable”.

While many think introducing the solution right away is a good method before losing the audience’s attention, it’s actually very wrong.

Giving yourself and your potential investors a chance to envision the pain of the problem first is what your second slide is all about.

This slide preps your audience to your solution, they are now in your target customer’s shoes and need to know how your product/service is going to help them.

It’s also you time to hop on with a personal story. How did you think of this idea? Did you experience that pain and was determined to find the solution for yourself and everybody else?

Now that the investors know your goal and how you plan to achieve it, they want to make sure it is …well, achievable!

In other words, your story should focus on the market you are introducing the idea to. Investors need to see and listen to some hard data at this point. This is the slide that determines how the rational side of the investor will react to the rest of your pitch deck.

Inside the mind of an investor:

How big that problem is in that specific market = size of target market = number of customers you can have in the future = how big is this opportunity = what returns will we get if we invest in this idea!

Then you need to go through the big WHY? Why would your solution work in that specific market? Why no other solution already exists to tackle the same problem?

This part is basically your introduction for the next point: your product (and how different it is).

It’s the moment you’ve been excited about. The slide where you focus on the details of your product (your dream) hoping investors will be as enthusiastic as you are about it, jump up from their seats, clap, pat you on the back, and give you lots of hugs and millions of dollars.

But hold on! this won’t happen unless you create a strong aha moment using nothing but your product’s features and your ideal business model to highlight the most important part – The product’s unique VALUE.

Now you can connect the details about the market with the details about the product value to prove that your idea will make money from potential customers that this business model best fits the product offering and customer need.

You’ve proved it by words, now let’s prove it by numbers.

Traction is something that no investor will waive to ask you about. Your slide should be ready with supporting elements that your business plan is set to work and not just a nice scrapbook addition.

If you are in your early stages, later stages, or have an idea that hasn’t launched yet; you may not have revenue to showcase here. However, you can still show traction without revenue.

Highlight your 3-year financial projections, support it with expected number of customers, previous product engagement in a precise time frame. Show people are engaging with and excited about what you offer.

In addition, one more thing that can help you is to show that you are heard and seen. Use brands who adopted your product (even if they haven’t paid for it), your strategic partners, your media coverage, and of course your previous list of investors (if any).

You’ve mentioned what, you’ve mentioned why, you’ve mentioned how; You have said it all. No! not all. You have to mention the most valuable “WHO”.

The unique advantages of your team are what makes all what you previously mentioned believable.

Companies invest in people and ideas. They buy the “still” idea after they know there are human minds behind it to make it “move”.

Thus, include information about your top team players – ones who makes the main difference. Do you have a relevant industry experience? Did your co-founder create a company before? Did your CTO work for a renowned tech company? Put it all in there, say “Thank You”, and catch your breath before the questions start.

Your pitch deck should tell your story, but there are so many different ways the same story could be told. The current stage of your business can change the way the story is told to convince your audience to invest.

Here is a brief of the 3 stages and their focus story points:

Pre-seed and seed-stage: FOCUS ON founding team, market size, business plan, unique product solution, social proof.

Series A: SHOWCASE the team, unique product value compared to the competition, early traction.

Series B and above: DEMONSTRATE traction, performance metrics, go-to-market plan, and ongoing product vision.